In this blog post, we’ll share with you seven tips on how to use storytelling to create shareable content for your brand. Whether you want to increase your brand awareness, generate leads, or boost sales, these tips will help you craft stories that captivate your audience and inspire them to take action.
How to Use Storytelling to Create Shareable Content – Tip #1: Know Your Audience
The first step to creating shareable content is to know who you’re creating it for. You need to understand your target audience’s needs, wants, challenges, goals, and preferences. This will help you tailor your stories to their interests and pain points, and make them feel understood and valued.
One way to get to know your audience better is to create buyer personas, which are fictional representations of your ideal customers based on data and research. Buyer personas can help you segment your audience and personalize your content for each group.
Another way to learn more about your audience is to conduct surveys, interviews, or focus groups with your existing or potential customers. You can ask them questions about their demographics, behaviors, motivations, and expectations. You can also use tools like Google Analytics or Facebook Insights to track and analyze your audience’s online activities and preferences.
Tip #2: Define Your Objective
Having a clear objective will help you focus your story on the most important and relevant aspects of your brand, product, or service. It will also help you craft a compelling call-to-action (CTA) that guides your audience to the next step in their journey.
Some common objectives for storytelling in marketing are:
- To raise awareness of your brand, product, or service
- To educate your audience about a problem or solution
- To entertain your audience and make them laugh or smile
- To inspire your audience and motivate them to change
Tip #3: Choose Your Story Type
The third step to creating shareable content is to choose the type of story you want to tell. There are many types of stories you can use in marketing, but here are some of the most popular ones:
- The origin story: This is the story of how your brand, product, or service came to be. It can include the challenges you faced, the solutions you found, and the values you stand for. The origin story can help you establish credibility, authenticity, and trust with your audience.
- The customer story: This is the story of how your brand, product, or service helped a customer solve a problem or achieve a goal. It can include the customer’s background, pain points, journey, results, and testimonials. The customer story can help you showcase the benefits and features of your offer, as well as social proof and word-of-mouth.
- The behind-the-scenes story: This is the story of what goes on behind the scenes of your brand, product, or service. It can include the people who work for you, the processes you follow, the tools you use, and the culture you foster. The behind-the-scenes story can help you humanize your brand, build rapport with your audience, and show transparency and accountability.
- The educational story: This is the story that teaches your audience something new or useful about your industry, niche, or topic. It can include facts, statistics, tips, tricks, hacks, or best practices. The educational story can help you position yourself as an expert, provide value to your audience, and increase your authority and credibility.
- The inspirational story: This is the story that motivates your audience to take action or change their behavior. It can include stories of success, failure, transformation, or innovation. The inspirational story can help you appeal to your audience’s emotions, aspirations, and values, and create a positive association with your brand.